Vista normal Vista MARC Vista ISBD

CHAPMAN, RANDALL G.

INSTRUCTOR'S MANUAL. BRANDMAPS. THE COMPETITIVE, MARKETING, STRATEGY GAME. THIRD EDITION - 3A ed. - NEW JERSEY PRENTICE HALL 1994 - 385 PP 27.8 cm

OVERVIEW OF BRANDMAPS.-BRANDMAPS TEACHING STRATEGY AND TACTICS .-BRANDMAPS DISCUSSION CASES.-THE BRANDMAPS PAPERS .-PERFORMANCE EVALUATION IN BRANDMAPS.-THE BRANDMAPS MARKET MODEL.-MANAGING BRANDMAPS OUTPUT.-SOME MARKETING ANALYSIS, STRATEGY AND PLANNING CASES

Subjects--Topical Terms:
MARKETING
SIMULACIÓN POR COMPUTADORAS.
ADMINISTRACIÓN DE PRODUCTOS
SIMULACIÓN POR COMPUTADORAS.
MARKETING
PROGRAMAS PARA COMPUTADORA.
ADMINISTRACIÓN DE PRODUCTOS
PROGRAMAS PARA COMPUTADORA

Dewey Class. No.: 380.1.CHAP.01