PRINCIPLES OF MARKETING 15E EDIC,
Tipo de material: TextoDetalles de publicación: BOSTON ; PEARSON EDUCACIÓN; 2014Edición: 15A. edDescripción: 695; 27.5Tema(s): Clasificación CDD:- 658.8.KOTL.08
Contenidos:
DEFINING MARKETING AND THE MARKETING PROCESS
. -- COMPANY AND MARKETING STRATEGY
. -- UNDERSTANDING THE MARKETPLACE AND CONSUMERS
. -- ANALYSING THE MARKETING ENVIRONMENT
. -- CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
. -- DESIGNING A CUSTOMER DRIVEN STRATEGY AND MIX
. -- PRINCING: UNDERSTANDING AND CAPTURING CUSTOMER VALUE
. -- PRICING STRATEGIES: ADDITIONAL CONSIDERATIONS
. -- RETAILING AND WHOLESALING
. -- ADVERTISING AND PUBLIC RELATIONS
. -- PERSONAL SELLING AND SALES PROMOTION
. -- EXTENDING MARKETING
. -- CREATING COMPETITIVE ADVENTAGE
. -- THE GLOBAL MARKETPLACE
. -- SUSTAINABLE MARKETING : SOCIAL RESPONSABILITY AND ETHICS
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Central | BIBCE-CSSOC (Biblioteca Central - 2do piso) | 658.8.KOTL.08 (Navegar estantería(Abre debajo)) | 1e. | Disponible | 59429 |
DEFINING MARKETING AND THE MARKETING PROCESS
. -- COMPANY AND MARKETING STRATEGY
. -- UNDERSTANDING THE MARKETPLACE AND CONSUMERS
. -- ANALYSING THE MARKETING ENVIRONMENT
. -- CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
. -- DESIGNING A CUSTOMER DRIVEN STRATEGY AND MIX
. -- PRINCING: UNDERSTANDING AND CAPTURING CUSTOMER VALUE
. -- PRICING STRATEGIES: ADDITIONAL CONSIDERATIONS
. -- RETAILING AND WHOLESALING
. -- ADVERTISING AND PUBLIC RELATIONS
. -- PERSONAL SELLING AND SALES PROMOTION
. -- EXTENDING MARKETING
. -- CREATING COMPETITIVE ADVENTAGE
. -- THE GLOBAL MARKETPLACE
. -- SUSTAINABLE MARKETING : SOCIAL RESPONSABILITY AND ETHICS
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