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KOTLER,PHILIP


PRINCIPLES OF MARKETING 15E EDIC, - 15A. ed - BOSTON PEARSON EDUCACIÓN 2014 - 695 27.5

DEFINING MARKETING AND THE MARKETING PROCESS

. -- COMPANY AND MARKETING STRATEGY

. -- UNDERSTANDING THE MARKETPLACE AND CONSUMERS

. -- ANALYSING THE MARKETING ENVIRONMENT

. -- CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR

. -- DESIGNING A CUSTOMER DRIVEN STRATEGY AND MIX

. -- PRINCING: UNDERSTANDING AND CAPTURING CUSTOMER VALUE

. -- PRICING STRATEGIES: ADDITIONAL CONSIDERATIONS

. -- RETAILING AND WHOLESALING

. -- ADVERTISING AND PUBLIC RELATIONS

. -- PERSONAL SELLING AND SALES PROMOTION

. -- EXTENDING MARKETING

. -- CREATING COMPETITIVE ADVENTAGE

. -- THE GLOBAL MARKETPLACE

. -- SUSTAINABLE MARKETING : SOCIAL RESPONSABILITY AND ETHICS

Subjects--Topical Terms:
GERENETE GENERAL

Dewey Class. No.: 658.8.KOTL.08