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Strategies For E-Business

Por: Jelassi, Tawfik | [Autor].
Colaborador(es): Martínez López, Francisco J.
Editor: SUIZA ; SPRINGER ; 2020Edición: 1A. ed.Descripción: 795; 23.5.Tema(s): ADMINSITRACIÓN DE EMPRESAS | PUBLICIDAD Y MULTIMEDIA | NEGOCIOS INTERNACIONALESClasificación CDD: 658.872.JELA.00
Contenidos:
Introduction . -- The e Business Strategy Framework . -- Overview Of The E- Business Strategy Framework . -- External Analysis The Impact Of The Internet On The Macro Environment And On The Industry Structure Of E-Business Companies . -- Internal Analysis E-Business Competencies As Sources Of Strengths And Weaknesses . -- Strategy Options In E-Business Markets . -- Creating And Sustaining a Competitive Advantage Over Time . -- Exploiting Opportunities Of New Market Spaces In E-Business . -- Creating And Capturing Value Through E-Business Strategies . -- Interaction With Suppliers E-Business E-Procurement . -- Choosing The Appropriate E-Business Strategy For Interacting With Users . -- Moving From Wired E-Commerce To Mobile E-Commerce . -- Strategies For Mobile E-Commerce Strategies For Social Commerce . -- Unifying Channels To Reach Customers Omni Channel Strategies . -- A Roadmap For E-Business Strategy Implementation . -- Case Studies
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BIBCE-CSSOC (Biblioteca Central - 2do piso) 658.872.JELA.00 (Navegar estantería) 1e. Disponible 70937

Introduction
. -- The e Business Strategy Framework
. -- Overview Of The E- Business Strategy Framework
. -- External Analysis The Impact Of The Internet On The Macro Environment And On The Industry Structure Of E-Business Companies
. -- Internal Analysis E-Business Competencies As Sources Of Strengths And Weaknesses
. -- Strategy Options In E-Business Markets
. -- Creating And Sustaining a Competitive Advantage Over Time
. -- Exploiting Opportunities Of New Market Spaces In E-Business
. -- Creating And Capturing Value Through E-Business Strategies
. -- Interaction With Suppliers E-Business E-Procurement
. -- Choosing The Appropriate E-Business Strategy For Interacting With Users
. -- Moving From Wired E-Commerce To Mobile E-Commerce
. -- Strategies For Mobile E-Commerce Strategies For Social Commerce
. -- Unifying Channels To Reach Customers Omni Channel Strategies
. -- A Roadmap For E-Business Strategy Implementation
. -- Case Studies

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