PRINCIPLES OF MARKETING 15E EDIC,
Por: KOTLER,PHILIP | [Autor].
Colaborador(es): ARMSTRONG, GARY.
Editor: BOSTON ; PEARSON EDUCACIÓN ; 2014Edición: 15A. ed.Descripción: 695; 27.5.Tema(s): GERENETE GENERALClasificación CDD: 658.8.KOTL.08
Contenidos:
DEFINING MARKETING AND THE MARKETING PROCESS
. -- COMPANY AND MARKETING STRATEGY
. -- UNDERSTANDING THE MARKETPLACE AND CONSUMERS
. -- ANALYSING THE MARKETING ENVIRONMENT
. -- CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
. -- DESIGNING A CUSTOMER DRIVEN STRATEGY AND MIX
. -- PRINCING: UNDERSTANDING AND CAPTURING CUSTOMER VALUE
. -- PRICING STRATEGIES: ADDITIONAL CONSIDERATIONS
. -- RETAILING AND WHOLESALING
. -- ADVERTISING AND PUBLIC RELATIONS
. -- PERSONAL SELLING AND SALES PROMOTION
. -- EXTENDING MARKETING
. -- CREATING COMPETITIVE ADVENTAGE
. -- THE GLOBAL MARKETPLACE
. -- SUSTAINABLE MARKETING : SOCIAL RESPONSABILITY AND ETHICS
| Tipo de ítem | Ubicación actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Central | BIBCE-CSSOC (Biblioteca Central - 2do piso) | 658.8.KOTL.08 (Navegar estantería) | 1e. | Disponible | 59429 |
DEFINING MARKETING AND THE MARKETING PROCESS
. -- COMPANY AND MARKETING STRATEGY
. -- UNDERSTANDING THE MARKETPLACE AND CONSUMERS
. -- ANALYSING THE MARKETING ENVIRONMENT
. -- CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
. -- DESIGNING A CUSTOMER DRIVEN STRATEGY AND MIX
. -- PRINCING: UNDERSTANDING AND CAPTURING CUSTOMER VALUE
. -- PRICING STRATEGIES: ADDITIONAL CONSIDERATIONS
. -- RETAILING AND WHOLESALING
. -- ADVERTISING AND PUBLIC RELATIONS
. -- PERSONAL SELLING AND SALES PROMOTION
. -- EXTENDING MARKETING
. -- CREATING COMPETITIVE ADVENTAGE
. -- THE GLOBAL MARKETPLACE
. -- SUSTAINABLE MARKETING : SOCIAL RESPONSABILITY AND ETHICS
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