000 | 00619nam a2200193Ia 4500 | ||
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999 | _c64345 | ||
003 | OSt | ||
005 | 20181023043908.0 | ||
008 | 181022s9999||||xx |||||||||||||| ||spa|| | ||
040 | _cCentro de Información y Bibliotecas | ||
082 | _a659.8.MONT.00 | ||
100 |
_aMontoya, Peter _eAutor |
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245 | 0 | _aThe Brand Called You - Create a Personal Brand That Wins Attetion And Grows Your Business | |
250 | _a1A. ed | ||
260 | _aESTADOS UNIDOS | ||
260 | _bMCGRAW-HILL | ||
260 | _c2009 | ||
300 | _a275 PP | ||
300 | _c22.5 cm | ||
505 | _aPart I: The Dna Of a Personal Brand . -- Chapter 1—Why Brand Yourself? . -- Chapter 2—How Personal Branding Works . -- Chapter 3—Getting And Keeping The Cream Of The Crop . -- Part Ii: The Brand With Three Brains . -- Chapter 4—Specialize Or Spend . -- Chapter 5—Branding Channels . -- Chapter 6—Creating Customer delight . -- Part Iii: Anatomy Of a Personal Brand . -- Chapter 7—Brand Identity . -- Chapter 8—Personal Brochure And Personal Postcard . -- Chapter 9—The Internet . -- Chapter 10—Public Relations And Community Outreach | ||
650 | _aSUCCESS IN BUSINESS, BRAND NAME PRODUCTS, CAREER DEVELOPMENT | ||
700 | _aVandehey, Tim | ||
942 |
_cTM001 _2ddc |