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999 _c60798
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040 _cTranscribing agency
082 _a659.8.MONT.00
100 _aMontoya, Peter
100 _eAutor
245 0 _aThe Brand Called You - Create a Personal Brand That Wins Attetion And Grows Your Business
250 _a1A. ed
260 _aESTADOS UNIDOS
260 _bMCGRAW-HILL
260 _c2009
300 _a275
300 _c22.5
505 _aPart I: The Dna Of a Personal Brand . -- Chapter 1—Why Brand Yourself? . -- Chapter 2—How Personal Branding Works . -- Chapter 3—Getting And Keeping The Cream Of The Crop . -- Part Ii: The Brand With Three Brains . -- Chapter 4—Specialize Or Spend . -- Chapter 5—Branding Channels . -- Chapter 6—Creating Customer delight . -- Part Iii: Anatomy Of a Personal Brand . -- Chapter 7—Brand Identity . -- Chapter 8—Personal Brochure And Personal Postcard . -- Chapter 9—The Internet . -- Chapter 10—Public Relations And Community Outreach
650 _aSUCCESS IN BUSINESS,
650 _aBRAND NAME PRODUCTS,
650 _aCAREER DEVELOPMENT
700 _aVandehey, Tim
942 _cTM001
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