| 000 | 00619nam a2200193Ia 4500 | ||
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| 999 |
_c31269 _d31269 |
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| 003 | OSt | ||
| 005 | 20181023043908.0 | ||
| 008 | 181022s9999||||xx |||||||||||||| ||spa|| | ||
| 040 | _cTranscribing agency | ||
| 082 | _a380.1.CHAP.00 | ||
| 100 | _aCHAPMAN, RANDALL G. | ||
| 100 | _eAutor | ||
| 245 | 0 | _aBRANDMAPS, THE COMPETITIVE MARKETING, STRATEGY GAME THIRD EDITION | |
| 250 | _a3A ed. | ||
| 260 | _aNEW JERSEY | ||
| 260 | _bPRENTICE HALL | ||
| 260 | _c1994 | ||
| 300 | _a175 PP | ||
| 300 | _c27.7 cm | ||
| 505 | _aBRANDMAPS AND MARKETING SIMULATION GAMES.-BRANDMAPS OVERVIEW .-MARKETING DECISIÓN VARIABLES.-NON - MARKETING DECISIÓN VARIABLES.-BRANDMAPS MARKETING RESEARCH STUDIES.-FINANCIAL AND OPERATING RESULTS REPORTS.-MARKETING PLANNING IN BRANDMAPS .-BUDGETING IN BRANDMAPS | ||
| 650 | _aMERCADEO. | ||
| 650 | _aSIMULACIÓN. | ||
| 650 | _aJUEGOS DE NEGOCIOS | ||
| 942 |
_cTM001 _2ddc |
||