The Brand Called You - Create a Personal Brand That Wins Attetion And Grows Your Business
- 1A. ed
- ESTADOS UNIDOS MCGRAW-HILL 2009
- 275 PP 22.5 cm
Part I: The Dna Of a Personal Brand . -- Chapter 1—Why Brand Yourself? . -- Chapter 2—How Personal Branding Works . -- Chapter 3—Getting And Keeping The Cream Of The Crop . -- Part Ii: The Brand With Three Brains . -- Chapter 4—Specialize Or Spend . -- Chapter 5—Branding Channels . -- Chapter 6—Creating Customer delight . -- Part Iii: Anatomy Of a Personal Brand . -- Chapter 7—Brand Identity . -- Chapter 8—Personal Brochure And Personal Postcard . -- Chapter 9—The Internet . -- Chapter 10—Public Relations And Community Outreach
SUCCESS IN BUSINESS, BRAND NAME PRODUCTS, CAREER DEVELOPMENT