TY  - BOOK
AU  - Montoya, Peter

AU  - 
AU  - Vandehey, Tim
TI  - The Brand Called You - Create a Personal Brand That Wins Attetion And Grows Your Business
U1  - 659.8.MONT.00 
CY  - ESTADOS UNIDOS 
KW  - SUCCESS IN BUSINESS
KW  - BRAND NAME PRODUCTS
KW  - CAREER DEVELOPMENT
N1  - Part I: The Dna Of a Personal Brand 
. -- Chapter 1—Why Brand Yourself? 
. -- Chapter 2—How Personal Branding Works 
. -- Chapter 3—Getting And Keeping The Cream Of The Crop 
. -- Part Ii: The Brand With Three Brains 
. -- Chapter 4—Specialize Or Spend 
. -- Chapter 5—Branding Channels 
. -- Chapter 6—Creating Customer delight 
. -- Part Iii: Anatomy Of a Personal Brand 
. -- Chapter 7—Brand Identity 
. -- Chapter 8—Personal Brochure And Personal Postcard 
. -- Chapter 9—The Internet 
. -- Chapter 10—Public Relations And Community Outreach
ER  -