Montoya, Peter<br/> <br/><br/>
The Brand Called You - Create a Personal Brand That Wins Attetion And Grows Your Business 

 - 1A. ed 
 - ESTADOS UNIDOS   MCGRAW-HILL  2009 
 - 275  22.5 
<br/><br/>Part I: The Dna Of a Personal Brand <br/>. -- Chapter 1—Why Brand Yourself? <br/>. -- Chapter 2—How Personal Branding Works <br/>. -- Chapter 3—Getting And Keeping The Cream Of The Crop <br/>. -- Part Ii: The Brand With Three Brains <br/>. -- Chapter 4—Specialize Or Spend <br/>. -- Chapter 5—Branding Channels <br/>. -- Chapter 6—Creating Customer delight <br/>. -- Part Iii: Anatomy Of a Personal Brand <br/>. -- Chapter 7—Brand Identity <br/>. -- Chapter 8—Personal Brochure And Personal Postcard <br/>. -- Chapter 9—The Internet <br/>. -- Chapter 10—Public Relations And Community Outreach 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SUCCESS IN BUSINESS,<br/>BRAND NAME PRODUCTS,<br/>CAREER DEVELOPMENT
<br/><br/><label>Dewey Class. No.: </label>659.8.MONT.00