TY  - BOOK
AU  - CHAPMAN, RANDALL G.
AU  - 
TI  - BRANDMAPS, THE COMPETITIVE MARKETING, STRATEGY GAME THIRD EDITION
U1  - 380.1.CHAP.00 
CY  - NEW JERSEY
KW  - MERCADEO
KW  - SIMULACIÓN
KW  - JUEGOS DE NEGOCIOS
N1  - BRANDMAPS AND MARKETING SIMULATION GAMES.-BRANDMAPS OVERVIEW .-MARKETING DECISIÓN VARIABLES.-NON - MARKETING DECISIÓN VARIABLES.-BRANDMAPS MARKETING RESEARCH STUDIES.-FINANCIAL AND OPERATING RESULTS REPORTS.-MARKETING PLANNING IN BRANDMAPS .-BUDGETING IN BRANDMAPS
ER  -