Vista normal Vista MARC Vista ISBD

CHAPMAN, RANDALL G.

BRANDMAPS, THE COMPETITIVE MARKETING, STRATEGY GAME THIRD EDITION - 3A ed. - NEW JERSEY PRENTICE HALL 1994 - 175 PP 27.7 cm

BRANDMAPS AND MARKETING SIMULATION GAMES.-BRANDMAPS OVERVIEW .-MARKETING DECISIÓN VARIABLES.-NON - MARKETING DECISIÓN VARIABLES.-BRANDMAPS MARKETING RESEARCH STUDIES.-FINANCIAL AND OPERATING RESULTS REPORTS.-MARKETING PLANNING IN BRANDMAPS .-BUDGETING IN BRANDMAPS

Subjects--Topical Terms:
MERCADEO.
SIMULACIÓN.
JUEGOS DE NEGOCIOS

Dewey Class. No.: 380.1.CHAP.00