000			00619nam a2200193Ia 4500
999			_c61308 _d61308
003			OSt
005			20181023043908.0
008			24419b pe ||||| |||| 00| 0 spa d
040			_cTranscribing agency
082			_a658.872.JELA.00
100			_aJelassi, Tawfik
100			_eAutor
245		0	_aStrategies For E-Business
250			_a1A. ed
260			_aSUIZA
260			_bSPRINGER
260			_c2020
300			_a795
300			_c23.5
505			_aIntroduction . -- The e Business Strategy Framework . -- Overview Of The E- Business Strategy Framework . -- External Analysis The Impact Of The Internet On The Macro Environment And On The Industry Structure Of E-Business Companies . -- Internal Analysis E-Business Competencies As Sources Of Strengths And Weaknesses . -- Strategy Options In E-Business Markets . -- Creating And Sustaining a Competitive Advantage Over Time . -- Exploiting Opportunities Of New Market Spaces In E-Business . -- Creating And Capturing Value Through E-Business Strategies . -- Interaction With Suppliers E-Business E-Procurement . -- Choosing The Appropriate E-Business Strategy For Interacting With Users . -- Moving From Wired E-Commerce To Mobile E-Commerce . -- Strategies For Mobile E-Commerce Strategies For Social Commerce . -- Unifying Channels To Reach Customers Omni Channel Strategies . -- A Roadmap For E-Business Strategy Implementation . -- Case Studies
650			_aADMINSITRACIÓN DE EMPRESAS
650			_aPUBLICIDAD Y MULTIMEDIA
650			_aNEGOCIOS INTERNACIONALES
700			_aMartínez López, Francisco J.
942			_cTM001 _2ddc