000 | 00619nam a2200193Ia 4500 | ||
---|---|---|---|
999 |
_c61298 _d61298 |
||
003 | OSt | ||
005 | 20181023043908.0 | ||
008 | 24419b pe ||||| |||| 00| 0 spa d | ||
040 | _cCentro de Información y Bibliotecas | ||
082 | _a658.4038011.CHAF.00 | ||
100 | _aChafeey, Dave | ||
100 | _eAutor | ||
245 | 0 | _aDigital Business And E-Commerce Management. 7Ma.Edic | |
250 | _a7A. ed | ||
260 | _aUNITAD KINGDOM | ||
260 | _bPEARSON | ||
260 | _c2019 | ||
300 | _a640 p | ||
300 | _c26.5 | ||
505 | _aIntroduction To Digital Business . -- Opportunity Analysis For Digital Business And E-Commerce . -- Managing Digital Business Infrastructure . -- Key Issues In The Digital Environment . -- Digital Business Strategy . -- Supply Chain And Demand . -- Digital Marketing . -- Customer Relationship Management . -- Customer Experience And Service Design . -- Managing Digital Business Transformation And Growth Hacking | ||
650 | _aNEGOCIOS ELECTRÓNICOS | ||
650 | _aCOMERCIO ELECTRÓNICO | ||
700 | _aHemphill, Tanya | ||
700 | _aEdmundson-Bird, David | ||
942 |
_cTM001 _2ddc |