000 00619nam a2200193Ia 4500
999 _c61298
_d61298
003 OSt
005 20181023043908.0
008 24419b pe ||||| |||| 00| 0 spa d
040 _cCentro de Información y Bibliotecas
082 _a658.4038011.CHAF.00
100 _aChafeey, Dave
100 _eAutor
245 0 _aDigital Business And E-Commerce Management. 7Ma.Edic
250 _a7A. ed
260 _aUNITAD KINGDOM
260 _bPEARSON
260 _c2019
300 _a640 p
300 _c26.5
505 _aIntroduction To Digital Business . -- Opportunity Analysis For Digital Business And E-Commerce . -- Managing Digital Business Infrastructure . -- Key Issues In The Digital Environment . -- Digital Business Strategy . -- Supply Chain And Demand . -- Digital Marketing . -- Customer Relationship Management . -- Customer Experience And Service Design . -- Managing Digital Business Transformation And Growth Hacking
650 _aNEGOCIOS ELECTRÓNICOS
650 _aCOMERCIO ELECTRÓNICO
700 _aHemphill, Tanya
700 _aEdmundson-Bird, David
942 _cTM001
_2ddc