| 000 | 00619nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c31270 _d31270 |
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| 003 | OSt | ||
| 005 | 20181023043908.0 | ||
| 008 | 181022s9999||||xx |||||||||||||| ||spa|| | ||
| 040 | _cCentro de Información y Bibliotecas | ||
| 082 | _a380.1.CHAP.01 | ||
| 100 | _aCHAPMAN, RANDALL G. | ||
| 100 | _eAutor | ||
| 245 | 0 | _aINSTRUCTOR'S MANUAL. BRANDMAPS. THE COMPETITIVE, MARKETING, STRATEGY GAME. THIRD EDITION | |
| 250 | _a3A ed. | ||
| 260 | _aNEW JERSEY | ||
| 260 | _bPRENTICE HALL | ||
| 260 | _c1994 | ||
| 300 | _a385 PP | ||
| 300 | _c27.8 cm | ||
| 505 | _aOVERVIEW OF BRANDMAPS.-BRANDMAPS TEACHING STRATEGY AND TACTICS .-BRANDMAPS DISCUSSION CASES.-THE BRANDMAPS PAPERS .-PERFORMANCE EVALUATION IN BRANDMAPS.-THE BRANDMAPS MARKET MODEL.-MANAGING BRANDMAPS OUTPUT.-SOME MARKETING ANALYSIS, STRATEGY AND PLANNING CASES | ||
| 650 | _aMARKETING | ||
| 650 | _aSIMULACIÓN POR COMPUTADORAS. | ||
| 650 | _aADMINISTRACIÓN DE PRODUCTOS | ||
| 650 | _aSIMULACIÓN POR COMPUTADORAS. | ||
| 650 | _aMARKETING | ||
| 650 | _aPROGRAMAS PARA COMPUTADORA. | ||
| 650 | _aADMINISTRACIÓN DE PRODUCTOS | ||
| 650 | _aPROGRAMAS PARA COMPUTADORA | ||
| 942 |
_cTM001 _2ddc |
||