000 00619nam a2200193Ia 4500
999 _c30268
_d30268
003 OSt
005 20181023043908.0
008 24419b pe ||||| |||| 00| 0 spa d
040 _cTranscribing agency
082 _a658.8.DIBB.00
100 _aDIBB, SALLY
100 _eAutor
245 0 _aMARKETING. CONCEPTS AND STRATEGIES
250 _a1A. ed
260 _aBOSTON
260 _b
260 _c1991
300 _a808
300 _c25.5
505 _aAN ANALYSIS OF MARKETING OPPORTUNITIES . -- PRODUCT DECISIÓNS, DISTRIBUTION DECISIÓNS, PROMOTION DECISIÓNS, PRICING DECISIÓNS . -- MARKETING MANAGEMENT . -- SELECTED APPLICATIONS.
650 _aMARKETING
700 _aSIMKIN, LYNDON
700 _aPRIDE, WILLIAM M.
942 _cTM001
_2ddc