| 000 | 00619nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c30266 _d30266 |
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| 003 | OSt | ||
| 005 | 20181023043908.0 | ||
| 008 | 24419b pe ||||| |||| 00| 0 spa d | ||
| 040 | _cTranscribing agency | ||
| 082 | _a658.8.BAKE.00 | ||
| 100 | _aBAKER, MICHAEL J. | ||
| 100 | _eAutor | ||
| 245 | 0 | _aMARKETING STRATEGY AND MANAGEMENT | |
| 250 | _a1A. ed | ||
| 260 | _aLONDRES | ||
| 260 | _b | ||
| 260 | _c1990 | ||
| 300 | _a399 | ||
| 300 | _c23.5 | ||
| 505 | _aMARKETING AND CORPORATE STRATEGY . -- STRATEGIC MARKETING PLANNING . -- THE MARKETING ENVIROMENT . -- MARKET SEGMENTATION . -- MARKETING PLANNING . -- MARKETING RESEARCH . -- PRODCUT POLICY AND MANAGEMENT . -- PACKAGING . -- PRICING POLICY AND MANAGEMENT . -- DISTRIBUCIÓN Y SALES POLICY . -- PROMOTION POLICY AND MANAGEMENT . -- SERVICE . -- CONTROL. | ||
| 650 | _aMARKETING | ||
| 700 | _aBAKER, MICHAEL J. | ||
| 942 |
_cTM001 _2ddc |
||