Strategies For E-Business
- 1A. ed
- SUIZA SPRINGER 2020
- 795 23.5
Introduction . -- The e Business Strategy Framework . -- Overview Of The E- Business Strategy Framework . -- External Analysis The Impact Of The Internet On The Macro Environment And On The Industry Structure Of E-Business Companies . -- Internal Analysis E-Business Competencies As Sources Of Strengths And Weaknesses . -- Strategy Options In E-Business Markets . -- Creating And Sustaining a Competitive Advantage Over Time . -- Exploiting Opportunities Of New Market Spaces In E-Business . -- Creating And Capturing Value Through E-Business Strategies . -- Interaction With Suppliers E-Business E-Procurement . -- Choosing The Appropriate E-Business Strategy For Interacting With Users . -- Moving From Wired E-Commerce To Mobile E-Commerce . -- Strategies For Mobile E-Commerce Strategies For Social Commerce . -- Unifying Channels To Reach Customers Omni Channel Strategies . -- A Roadmap For E-Business Strategy Implementation . -- Case Studies
ADMINSITRACIÓN DE EMPRESAS PUBLICIDAD Y MULTIMEDIA NEGOCIOS INTERNACIONALES