Jelassi, Tawfik


Strategies For E-Business - 1A. ed - SUIZA SPRINGER 2020 - 795 23.5

Introduction
. -- The e Business Strategy Framework
. -- Overview Of The E- Business Strategy Framework
. -- External Analysis The Impact Of The Internet On The Macro Environment And On The Industry Structure Of E-Business Companies
. -- Internal Analysis E-Business Competencies As Sources Of Strengths And Weaknesses
. -- Strategy Options In E-Business Markets
. -- Creating And Sustaining a Competitive Advantage Over Time
. -- Exploiting Opportunities Of New Market Spaces In E-Business
. -- Creating And Capturing Value Through E-Business Strategies
. -- Interaction With Suppliers E-Business E-Procurement
. -- Choosing The Appropriate E-Business Strategy For Interacting With Users
. -- Moving From Wired E-Commerce To Mobile E-Commerce
. -- Strategies For Mobile E-Commerce Strategies For Social Commerce
. -- Unifying Channels To Reach Customers Omni Channel Strategies
. -- A Roadmap For E-Business Strategy Implementation
. -- Case Studies


ADMINSITRACIÓN DE EMPRESAS
PUBLICIDAD Y MULTIMEDIA
NEGOCIOS INTERNACIONALES

658.872.JELA.00