TY  - BOOK
AU  - Schmarzo, Bill
AU  - 
AU  - Schmarzo, Bill
TI  - Big Data
U1  - 658.4038.SCHM.00 
CY  - EEUU
KW  - INGENIERÍA DE SISTEMAS
KW  - PUBLICIDAD Y MULTIMEDIA
KW  - ADMINISTRACIÓN DE EMPRESAS
N1  - Summry
. -- Identy Your Organizations Key Business
. -- Start With Business And It Stakeholder Collaboration
. -- Formalize You Envision Process
. -- Leverage Mockups To Fuel The Creative
. -- Understand Your Technology And Architectural Options
. -- Build Off Your Existing Internal Business Processes
. -- Uncover New Monetization Opportunities
. -- Understand The Organizational Ramifications
. -- Index
ER  -