Digital Business And E-Commerce Management. 7Ma.Edic
- 7A. ed
- UNITAD KINGDOM PEARSON 2019
- 640 p 26.5
Introduction To Digital Business . -- Opportunity Analysis For Digital Business And E-Commerce . -- Managing Digital Business Infrastructure . -- Key Issues In The Digital Environment . -- Digital Business Strategy . -- Supply Chain And Demand . -- Digital Marketing . -- Customer Relationship Management . -- Customer Experience And Service Design . -- Managing Digital Business Transformation And Growth Hacking