INSTRUCTOR'S MANUAL. BRANDMAPS. THE COMPETITIVE, MARKETING, STRATEGY GAME. THIRD EDITION
- 3A ed.
- NEW JERSEY PRENTICE HALL 1994
- 385 PP 27.8 cm
OVERVIEW OF BRANDMAPS.-BRANDMAPS TEACHING STRATEGY AND TACTICS .-BRANDMAPS DISCUSSION CASES.-THE BRANDMAPS PAPERS .-PERFORMANCE EVALUATION IN BRANDMAPS.-THE BRANDMAPS MARKET MODEL.-MANAGING BRANDMAPS OUTPUT.-SOME MARKETING ANALYSIS, STRATEGY AND PLANNING CASES
MARKETING SIMULACIÓN POR COMPUTADORAS. ADMINISTRACIÓN DE PRODUCTOS SIMULACIÓN POR COMPUTADORAS. MARKETING PROGRAMAS PARA COMPUTADORA. ADMINISTRACIÓN DE PRODUCTOS PROGRAMAS PARA COMPUTADORA