BAKER, MICHAEL J.
MARKET DEVELOPMENT. A COMPREHENSIVE SURVEY
- 1A. ed
- GREAT BRITAIN 1983
- 240 19.5
THE IMPORTANCE OF MARKET DEVELOPMENT
. -- COMPETITION, INNOVATION AN BUYER BEHAVIOUR
. -- BREAKING INTO THE MARKET
. -- MATERIALS
. -- CAPITAL EQUIPMENT
. -- CONSUMER DURABLES
. -- CONSUMER CONVENIENCE GOODS
. -- APPRAISAL.
MARKETING
658.8.BAKE.01