TY  - BOOK
AU  - THOMAS, MICHAEL J.
AU  - 
AU  - THOMAS, MICHAEL J.
TI  - MARKETING HANDBOOK
U1  - 658.8.THOM.01 
CY  - GREAT BRITAIN
KW  - ESTRATEGIAS EN LOS NEGOCIOS.-COMPETENCIA.-ÉXITO EMPRESARIAL.-MARKETING ESTRATÉGICO
N1  - DEVELOPING A MARKETING STRATEGY
. -- ORGANIZING FOR EFFECTIVE MARKETING
. -- DEVELOPING THE PRODUCT
. -- DISTRIBUTING THE PRODUCT
. -- THE PRACTICE OF MARKETING
ER  -