BAKER, MICHAEL J. <br/><br/>
MARKETING STRATEGY AND MANAGEMENT 

 - 1A. ed 
 - LONDRES    1990 
 - 399  23.5 
<br/><br/>MARKETING AND CORPORATE STRATEGY<br/>. -- STRATEGIC MARKETING PLANNING<br/>. -- THE MARKETING ENVIROMENT<br/>. -- MARKET SEGMENTATION<br/>. -- MARKETING PLANNING<br/>. -- MARKETING RESEARCH<br/>. -- PRODCUT POLICY AND MANAGEMENT<br/>. -- PACKAGING<br/>. -- PRICING POLICY AND MANAGEMENT<br/>. -- DISTRIBUCIÓN Y SALES POLICY<br/>. -- PROMOTION POLICY AND MANAGEMENT<br/>. -- SERVICE<br/>. -- CONTROL. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8.BAKE.00