PINE II, B. JOSEPH

MASS CUSTOMIZATION. THE NEW FRONTIER IN BUSINESS COMPETITION. - 1A. ed - BOSTON 1993 - 333 24.5

THE SHIFT FROM MASS PRODUCTION TO MASS CUSTOMIZATION
. -- EXPLORING THE NEW FRONTIER IN BUSINESS COMPETITION
. -- RESEARCH ON MARKET TURBULENCE.


ADMINISTRACIÓN DE LA PRODUCCIÓN

658.5.PINE.00