Vista normal Vista MARC Vista ISBD

Chafeey, Dave


Digital Business And E-Commerce Management. 7Ma.Edic - 7A. ed - UNITAD KINGDOM PEARSON 2019 - 640 p 26.5

Introduction To Digital Business
. -- Opportunity Analysis For Digital Business And E-Commerce
. -- Managing Digital Business Infrastructure
. -- Key Issues In The Digital Environment
. -- Digital Business Strategy
. -- Supply Chain And Demand
. -- Digital Marketing
. -- Customer Relationship Management
. -- Customer Experience And Service Design
. -- Managing Digital Business Transformation And Growth Hacking

Subjects--Topical Terms:
NEGOCIOS ELECTRÓNICOS
COMERCIO ELECTRÓNICO

Dewey Class. No.: 658.4038011.CHAF.00